$3 016.74
$16.75 Ecofees included
1 Special offer(s) available
Step into a world of breathtaking clarity and cinematic scale with LG’s 98" 4K UHD TV. Designed for those who want more than just a television, it’s your gateway to an immersive home theater experience.
Powered by the ?7 AI Processor 4K Gen9, Nano Detail Enhancement makes all your content clearer. It intelligently analyzes each scene to refine textures, enhance edges, and optimize contrast, so even the smallest details stand out with lifelike precision.
AI Super Upscaling powered by the ?7 processor enhances* lower-resolution content, such as HD or even SD, for exceptional clarity close to 4K quality.
HDR10 Pro dynamically adjusts brightness to reveal crisp details and vivid colors in both bright and dark scenes for stunningly realistic images.
* Uses LG’s dynamic tone mapping to enhance HDR10 content.
Watch films exactly as the directors intended with FILMMAKER MODE™, enhanced with ambient light compensation.
Powered by Google’s Gemini tools and Microsoft Copilot, LG’s webOS 2026 smart TV platform uses AI to deliver a smarter, more personalized viewing experience.
Ask your TV to display a customized home screen, recommend content you’ll enjoy, and adjust picture and sound settings based on your preferences, all using your voice.
Your TV can also help troubleshoot issues before you notice them, generate personalized content, and provide real-time sports stats. LG Shield also offers protection against malware, viruses, and other threats.
