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4K LED 850B TV – 98" LG 98NU850BPUB

SKU: 1038865

$3 016.74

$16.75 Ecofees included

30 chances to win $1 Million

1 Special offer(s) available

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Purchase options
  • Free delivery* Available between May 11 and May 16
  • Quebec Distribution Center
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Description

Go Big!

Step into a world of breathtaking clarity and cinematic scale with LG’s 98" 4K UHD TV. Designed for those who want more than just a television, it’s your gateway to an immersive home theater experience.

Nano Detail Enhancement Powered by the ?7 AI Processor 4K Gen9

Powered by the ?7 AI Processor 4K Gen9, Nano Detail Enhancement makes all your content clearer. It intelligently analyzes each scene to refine textures, enhance edges, and optimize contrast, so even the smallest details stand out with lifelike precision.

AI Super Upscaling Powered by the ?7 Processor

AI Super Upscaling powered by the ?7 processor enhances* lower-resolution content, such as HD or even SD, for exceptional clarity close to 4K quality.

Brilliant Detail in Every Scene*

HDR10 Pro dynamically adjusts brightness to reveal crisp details and vivid colors in both bright and dark scenes for stunningly realistic images.

* Uses LG’s dynamic tone mapping to enhance HDR10 content.

FILMMAKER MODE™

Watch films exactly as the directors intended with FILMMAKER MODE™, enhanced with ambient light compensation.

Experience LG’s Award-Winning AI-Powered Smart TV Platform

Powered by Google’s Gemini tools and Microsoft Copilot, LG’s webOS 2026 smart TV platform uses AI to deliver a smarter, more personalized viewing experience.

Ask your TV to display a customized home screen, recommend content you’ll enjoy, and adjust picture and sound settings based on your preferences, all using your voice.

Your TV can also help troubleshoot issues before you notice them, generate personalized content, and provide real-time sports stats. LG Shield also offers protection against malware, viruses, and other threats.

Specifications
  • Television
    • Screen Size (in) : 98 in
    • Screen Size : 80 inch and larger
    • Display Type : LED
    • Ultra HD 4K TV : Yes
    • SMART TV : Yes
    • Smart TV Platform : WebOS
    • Video Game Mode : Yes
    • Remote control type : IR remote control
  • Definition and resolution
    • Display Resolution : 4K (3840x2160)
    • Native refresh rate : 120 Hz
    • Simulated refresh rate : Motion Xcelerator 144Hz
  • Audio performances
    • Sound exit (RMS) : 40 W
    • Compatible audio formats : Dolby
  • Input/ output
    • HDMI input : 4 HDMI 2.1
    • Optical Audio outputs : 1 optical
    • Ethernet for local network : Yes
    • Cast streaming : Yes
  • Base and VESA
    • VESA spec : 600 x 400 mm
Dimensions
  • Unpacked (in Inches)
    • Length : 86
    • Depth : 17
    • Height : 53

Approximate size. For more information, please contact our customer service.



4K LED 850B TV – 98"
LG
SKU: 1038865

$16.75 Ecofees included