4K UA77 UHD Smart TV 55" LG 55UA7700PUB

4K UA77 UHD TV 55"

Let yourself be carried away by the experience

Enhanced brightness, improved sound, refined image detail. It all comes together for an exciting viewing experience powered by the A7 AI Gen 8 processor.

Powerful colors that pop

HDR10 Pro delivers a spectacular visual experience and high image quality by enhancing every color on your screen for a “wow” effect.

Bring the cinema home

See it as the director intended with FILMMAKER MODE™ Enjoy movies and TV shows converted to 4K for a sharper image and more realistic detail. 

Launch the game

Quickly customize your gaming experience in one place with LG Game Optimizer. And, with GeForce NOW included, you can automatically stream and participate in the game. 

See it. Hear it. Feel it

The A7 AI Gen8 processor lets you feel the action all around you by automatically blending 2-channel audio into virtual 9.1.2-channel sound for an immersive audio experience.