** Product sold may be a floor sample **
OLED 4K TV 77"
Discover the next level of picture quality and technology.
The unparalleled beauty of the LG B5 OLED TV's self-illuminating OLED pixels goes beyond what you notice at first glance. Keep up with the action with a native refresh rate of 120 Hz for smoother motion, whether you're gaming or watching a sporting event. Entertainment extras such as Dolby Vision™, Dolby Atmos™ and FILMMAKER MODE™ (Cineaste mode) let you experience the big screen right from your sofa.
Refined image, optimized by AI
Enjoy an outstanding picture, which uses artificial intelligence to detect what you're watching and automatically improve picture and sound quality according to your personal preferences.
Perfect Black and Perfect Color
LG's flagship OLED technology delivers an incredible viewing experience and picture quality thanks to Perfect Black and Perfect Color technologies powered by over 8.3 million self-illuminating intelligent pixels, even in bright rooms.
Bring the magic of the big screen home
Experience the magic of the big screen from the comfort of your sofa. This TV features Dolby Vision™ technology for extraordinary color, contrast and brightness, as well as Dolby Atmos™ technology for sound you can feel all around you. Immerse yourself in the heart of the action with FILMMAKER MODE™ (filmmaker mode), which lets you see movies as they were conceived by the director.
Play with the power of LG's OLED TV
Packed with gaming features, this OLED TV from LG offers everything you need to win. Enjoy crisp, smooth images with a response time of 0.1 ms and a refresh rate of up to 120 Hz to play at blazing speed, without blurring or tearing, and keep pace with the fastest games.
All LG OLED TVs feature NVIDIA's G-Sync, AMD's FreeSync Premium and TRV technologies to further enhance gaming quality.
Four HDMI 2.1 inputs let you connect all the devices you need. Whether you're playing on consoles or in the cloud*, LG's dashboard and game optimizer let you control everything at your fingertips.
* A subscription and a compatible game controller are required.